Nespresso x Pantone: Mediterranean Summer Campaign

Nespresso x Pantone: Mediterranean Summer Campaign

Step into a world where the vibrant hues of the Mediterranean meet the aromatic bliss of Nespresso. The partnership between Nespresso and Pantone is more than just a collaboration; it's a sensory journey.

Through a carefully curated palette and a range of inspired products, Nespresso and Pantone invite consumers to escape to the sun-drenched shores of the Mediterranean, one coffee cup at a time. As the aroma of freshly brewed coffee mingles with the vibrant hues of summer, it's not just a beverage—it's an experience, a moment of bliss amidst the beauty of the Mediterranean landscape.

The Colour Workshop with the Pantone Colour Institute

Through meticulous trend research and creative exploration, the Pantone Colour Institute embarked on a journey to infuse the Nespresso campaign with the essence of the nostalgic and glamorous 70s of the Mediterranean Riviera. The collaborative effort officially commenced at Nespresso's headquarters in Vevey, Switzerland, where the Pantone Colour Institute and Nespresso joined forces to craft a mesmerising colour palette encapsulating the allure of the Mediterranean Riviera.

The Nespresso x Pantone collaboration is a homage to the allure of the Mediterranean. From the blue sea to the golden sands, every aspect of this partnership is steeped in the region's cultural richness. At its core lies the hero colour, "Mandarin Orange."  Gregarious and fun loving, luminous, and hot, Mandarin Orange ignites our desire for summer fun and spontaneous adventure. Surrounding Mandarin Orange is a palette of complementary shades including "Habanero Gold," "Muskmelon," “Blue Iolite,” "Aquarelle," and “Tofu,” each evoking a distinct facet of the Mediterranean landscape.

The Limited Edition Collection

From coffee to machines, every piece in the Nespresso Limited Edition Collection is a testament to the Mediterranean allure. The indulgent Sunny Almond Vanilla Flavour Over Ice for Vertuo reminisces of a cruise into a Mediterranean summer. This new flavoured coffee comes in a collectable Habanero Gold packaging. The Vertuo Pop machine injects a burst of colour into daily routines, while the compact Essenza Mini provides big coffee moments. Accompanying these machines is the Aeroccino 3 milk frother, ensuring velvety froth for indulgent coffee experiences.

Embracing the Mediterranean Spirit

No coffee experience is complete without the perfect accessories. The Pantone Limited Edition Mug, adorned in Mandarin Orange, invites consumers to savour Nespresso moments in style. Meanwhile, an array of coffee accessories, from travel mugs to coasters, adds a touch of Mediterranean charm to every sip.

Capturing the Mediterranean Radiance: Bringing the Campaign to Life

As the collaboration between Nespresso and Pantone continues to unfold, the essence of the Unforgettable Mediterranean Summer campaign will come to life in various captivating ways throughout the summer season.

Nespresso boutiques worldwide will undergo a vibrant transformation, dressed in the hues of the summer palette curated by the Pantone Colour Institute. From the moment customers step in front of the boutiques, they will be immersed in the spirit of the Mediterranean Riviera, surrounded by colours that evoke the warmth and vibrancy of summer.

Cannes Film Festival:

One of the highlights of the campaign will occur at the Cannes Film Festival, where Nespresso will transform its iconic Nespresso Plage into a glamorous beach club inspired by the 70s. Set against the backdrop of this legendary cinematic celebration, Nespresso will reveal its limited-edition collection in all its splendour. Celebrities, influencers, and tastemakers from across the globe will convene to witness firsthand the fusion of Nespresso's exquisite craftsmanship with Pantone's visionary colour expertise.

Experiential Events Around the World:

Nespresso will bring the essence of the Mediterranean summer to life through a series of experiential events in key markets worldwide. From pop-up cafes on bustling city streets to immersive installations in serene coastal towns, consumers will have the opportunity to indulge in Nespresso moments surrounded by the sights, sounds, and flavours of the Mediterranean. These events will not only showcase the limited-edition collection but also offer guests a chance to escape to a sun-drenched paradise, if only for a fleeting moment.

With each cup of Nespresso coffee, infused with the vibrant hues of Pantone's palette, consumers will be transported to a world where summer never ends and every moment is infused with warmth and joy.

www.pantone.com/uk/en/nespresso-pantone-collaboration-unforgettable-summer?