People are getting more savvy about what they want their software to deliver for them. It’s no longer about having one product to do one job; printers are looking to their software setups to help them reduce mundane elements of their workload and free them up to focus on tasks that deliver real value. Without a doubt, 2025 is going to be a big year for software integration and automation.
We’re certainly seeing a lot of that in e-commerce implementations that we’re working on with customers. They don’t just want an e-commerce website that can take orders. They want an e-commerce website that can take orders, enable personalisation or customisations, integrate seamlessly with their production workflow, both in-house and through outsourcing, and then take payment or generate an invoice.
Print businesses, and some non-print businesses too, are increasingly looking for ways to sell print anywhere, anytime, including outside of traditional office hours and beyond their in-house capabilities. For those that embrace that way of working, the future is bright.
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